Pluck Announces Twitter Integration

Demand Media, the leader in distributed social media, today announced the availability of Twitter functionality within the company’s industry leading Pluck social media platform. By combining the two technologies, Pluck now enables leading publishers, brands and retailers to make their community content and conversations visible on Twitter, allowing their members to interact on Pluck-powered sites as well as engage with their friends and followers across the social Web. The integration between Pluck and Twitter is in accordance with its ‘Social Bridging’ initiative – a collection of capabilities enabling enterprise customer communities to establish 2-way connections with 3rd party social networking destinations.

Pluck technology powers comprehensive social media capabilities broadly deployed on more than 400 leading digital destinations. The Twitter integration is the next step in the Demand Media commitment to extend its customers’ reach across the Web, allowing them to unify their users’ identities, relationships and activities across multiple destinations through social bridging. Demand Media successfully implemented Facebook Connect onto its Pluck platform in December 2008 and it is now live on 55 different customer sites, and drives hundreds of thousands of referrals from Facebook to sites like SFGate.com, the online home of the San Francisco Chronicle. SFGate.com went live today with the Twitter integration offered by Pluck.

“We strive to give our members a place where they can engage in a discussion on anything from politics to fashion. Our members love that their voices on our site are echoed to their friends on Facebook,” said Kevin Skaggs, executive producer of SFGate. “Our goal is to create on-site social experiences that seamlessly connect with the rest of the social Web – enabling our readers to interact whenever and however with others who share their same interests. With this new level of integration, we are able to address the skyrocketing popularity of Twitter and our members can tell their followers what they are up to on our site.”

Posted by Bryan Menell http://austinstartup.com Bryan is the founder and Editorial Director of AustinStartup.com, which launched in 2005 by Bryan Menell. He is currently the Collaboratory Director at Dachis Group. Bryan advises a handful of early stage companies and is a Managing Director of Capital Factory. To read more posts click here.