Turn2Live Launches at SXSW

Ever wondered where you can catch live music, right now, within a couple miles of your location? Or maybe you’re in a strange city and don’t know the scene, but would like to know where you can listen to some hip-hop? Turn2Live is the website for you. The website launched at SXSW this week.

At first glance, it’s a little rough, but it’s got promise. You can profile yourself and the types of music you like. This feature didn’t work too well for me, as only about every other music style that I tried to add showed up on my list.  At any time you can search by date and location, or even by mood. I searched for intense, sunny, and energentic live music, and the system had some solid recommendations for me.  Clicking on “view all 307 events” took me a little bit of time, but eventually brought up a big list!

I think these guys could probably syndicate their data feed to all sorts of mobile companies that want to recommend location-based activities. I have no idea how they collect all this information because there are so many live music events in the U.S. but maybe that’s their secret sauce!

It’s good to see more B2C companies launching in Austin, and this service can only improve over time. If they come out with an iPhone app, I will be the first to download it. It would make a great companion to apps like OpenTable. Dinner and live music always makes for a good night.

Posted by Bryan Menell http://austinstartup.com Bryan is the founder and Editorial Director of AustinStartup.com, which launched in 2005. He is currently the Director of the Collaboratory at venture-funded Dachis Group. Bryan advises a handful of early stage companies and is a Managing Director of Capital Factory. To read more posts click here.