Small World Labs, an Austin-based provider of enterprise social networking software and online community building expertise, today announced a partnership with one of Hollywood’s most successful writers and producers, resulting in “Showbizzle,” a unique form of Internet entertainment that blends traditional broadcast storytelling with the two-way conversions enabled by social media.

“We have seen many transformations in media from print to radio, radio to TV, TV to DVD, etc.,” said Charles Rosin, executive producer/showrunner of Beverly Hills 90210’s first five seasons whose writing/producing credits also include Northern Exposure and Dawson’s Creek, “but nothing compares to the shift that has been brought by having the digital generation embrace the technical innovations and the multiple platforms in which scripted entertainment is available. Hollywood has only started to address this generational schism,” added Rosin, who feels Showbizzle is positioned to become part of the next generation of popular shows and resources available to the digital audience.

Created with his daughter Lindsey Rosin, 23, a member of the Writer’s Guild of America, Showbizzle features original characters portraying young writers, directors and actors sharing their most compelling moments - from the highest highs to the most desperate lows - of life as a twenty-something living, working, looking for love, and trying to get ahead in Hollywood, through two-minute scripted videos, shot in the style of a reality TV show, with at least three new videos posted daily.

The biggest challenge for Lindsay Rosin, who wrote and directed most of the vignettes on Showbizzle, was balancing the broadcast centric world of entertainment and the two-way conversations people are increasingly demanding online. “My age group is a generation of broadcasters. We are used to having our voices heard so traditional media models can be frustrating. With Showbizzle we are trying to combine the power and drama Hollywood produces with the interaction my generation gets daily through sites like Facebook.”

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