Austin-based Bazaarvoice seems to have a steady stream of announcements with the top ecommerce sites, with Buy.com being the latest. Buy.com shoppers can now post product questions alongside standard product information to be answered by other consumers who have direct experience with the product in order to help customers make the best possible purchasing decisions. Questions and answers can be accessed by any Buy.com visitor, complementing the company’s existing ratings and reviews capabilities with a fresh source of relevant and engaging user-generated content.

“We are committed to continuously improving our site to make it more user-friendly and ensure customers have the tools to make educated purchasing decisions,” said Neel Grover, CEO and president of Buy.com. “The Ask & Answer feature will give our customers more information up front and ultimately drive higher conversion rates and return traffic.”

In addition to Ask & Answer, Buy.com’s rich features include BuyTV, an entertainment platform that includes a nationally televised shopping show plus online streaming video reviews on product pages, where manufacturers educate shoppers about their offerings. Other site features include a robust marketplace of more than 750 retailers and competitive price comparisons on more than a million product pages. Buy.com selected Bazaarvoice to expand its site offerings because of its cutting-edge social commerce tools.

“Buy.com’s Ask & Answer implementation adds an important new dimension to the Buy.com shopping experience,” said Brett Hurt, CEO of Bazaarvoice. “Online businesses lose as many as 67% of consumers due to a lack of online product information, but 83% of online shoppers say they would make purchases if sites offered increased interactive elements. Bazaarvoice Ask & Answer provides the additional information customers need to convert.”

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