The Dallas Cowboys are getting into the social media craze.  Tapping Austin’s Pluck for assistance,  the Dallas Cowboys have announced plans to add social media capabilities across the team’s fan and retail sites.  Given the intersection of sports and technology, this combination makes sense for all football fans out there.  According to Derek Eagleton, internet director for the Dallas Cowboys, their “fans are interested in engaging with our players, staff and each other online more than ever before [and] the Pluck SiteLife platform gives us virtually limitless ways to integrate meaningful interaction and social networking capabilities directly into our online properties so we can fulfil the need for fan engagement online.”  Look for the Pluck influence to start showing up on DallasCowboys.com, DallasCowboysCheerleaders.com, and CowboysFan4Life.com.

Deals like this, and their deal with Film.com and RollingStone.com illustrate the potential that Demand Media obviously saw when they purchased the company in March.

Sphere: Related Content

Filed under: Uncategorized