Geoffrey Moore Speaking in Austin [Will Sell Out Soon]

1 comments / Posted on 06. May, 2008 by Austin Startup in Events

Geoffrey Moore is the best selling author of Crossing the Chasm and Inside the Tornado. He will  be in Austin on June 18th speaking to Texchange on the topic of “Provocation-Based Selling: How to Break-and-Enter Established Markets….Even in a Downturn.”

Selling disruptive innovations requires a special approach as markets are self-organized to privileged incumbents and exclude challengers. The key is to win over the ever-elusive executive sponsor. Drawing on six years of experience as a venture partner at Mohr Davidow Ventures, Moore explains how start-ups have learned to get past the gatekeepers and capture the attention and support of line-of-business executives.

Texchange meetings are normally for members only, however this event is open to the public. This event will surely sell out, and this blog posting is one of the first mentions of this event outside of Texchange.  Geoffrey Moore is one of the top speakers in the nation, and it’s pretty rare to get an A-list speaker in Austin. Take advantage of this rare opportunity, and sign up now before the event is sold out.

When: June 18th, 6:30pm
Where: Austin Country Club
Cost: $60 for non-members

Register Here: http://tinyurl.com/4tch6c

Geoffrey Moore
Geoffrey Moore is a co-founder and managing director at TCG Advisors and founder of The Chasm Group. He is the author of Crossing the Chasm, Inside the Tornado, The Gorilla Game (with co-authors Tom Kippola and Paul Johnson), and most recently Living on the Fault Line, each of which deals with a set of management or investor challenges posed by fast-changing, technology-enabled markets. He is a frequent contributor to business periodicals and a speaker at industry conferences. Geoffrey is a venture partner at Mohr Davidow Ventures, providing strategy advice and consulting services across MDV’s entire portfolio of early-stage investments.

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Tags: Events