ReachForce Inc., a worldwide provider of OnDemand software and data services for targeted lead generation, announced the general availability of ReachForce Convert, the company’s second Software-as-a Service (SaaS) solution. ReachForce Convert analyzes web visitor behavior and market segment patterns using predictive analytics to enable B2B marketers to proactively target the right companies based on website visit data.ReachForce Convert empowers marketers to define website visitor patterns of interest and identify market segment opportunities. By applying custom business rules to score web visitors based on their activity, marketers are able to determine if a web visitor is ready for sales follow up or if the lead needs additional marketing to become sales ready. By understanding the types of companies visiting and where these visitors are spending time on their sites, marketers are able to better target lead generation initiatives in order to convert passive visitors into true prospects using ReachForce’s role-based contact data services.

“So many marketing dollars are being spent on SEM, SEO, and PPC in effort to drive more web traffic, yet these initiatives are delivering a less than three percent conversion rate, which means over 97 percent of online marketing dollars are essentially unaccountable from a revenue perspective,” said Suaad Sait, ReachForce CEO. “ReachForce Convert enables marketers to identify the right target businesses based on website activity as well as proactively delivers the data services to pinpoint the right role-based contacts within these organizations.”

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