Rumors are swirling around the internet today that Austin-based Pluck is up for sale. The number being thrown about is $75M. Doug at WebProNews speculates on the possibility of a deal, as does Rafat at PaidContent.org. Over at TowerOne.org they’re speculating that Microsoft could be a potential buyer. After investing around $17M, selling for $75M is only a 5x deal for venture investors. It’s better than ZEROx, but certainly not the big cash-in that they had hoped for a company that is supposed to be a social media play.
A TechCrunch posting is certainly not far behind, and their VC-backed researchers and reporters will certainly have more details.
2 Responses to Pluck For Sale?
Pluck’s Latest Customer; Hearst Digital | AustinStartup
February 21st, 2008 at 12:16 pm
[...] approximately $10M in 2007 revenues, Pluck was reported to be for sale for $75M. This deal follows another significant new relationship with The Guardian announced last [...]
Demand Media Buys Pluck | AustinStartup
March 4th, 2008 at 2:26 pm
[...] reported back in January that we heard Pluck was for sale. Today it’s being reported that Demand Media, run by former [...]