Today’s Q&A Wednesday is with Andrew Westmoreland, the CEO and Founder of AdRevolution, who is growing a company that truly lives up to it’s name. The media industry is experiencing rapid change, fueled by the way consumers are using technology. AdRevolution is taking a fresh approach.

Q: How did you first get the idea for ADRevolution?

The desire to make ads people like fueled the creation of ADRevolution.  The answer to the advertising arms race is relevant, personalized advertising. 

Q: Give us the elevator pitch for the company. How important and revolutionary is 1:1 advertising?

Our solution is the ideal advertising marketplace that fundamentally aligns the interests of all stakeholders in digital media. We enable advertisers to achieve quantifiable results, ending the mystery of ad dollar effectiveness. We also automate the time and labor intensive process of media buying. All of this creates an exponential increase in efficiency that saves countless wasted ad dollars.

1:1 advertising transforms advertising. All of us as consumers will no longer be bombarded with irrelevant junk that is useless to our lives. For the first time ever, advertisers can dialogue with the individual that is interested in their product or service, not simply blast their ad before millions of people. What does this mean for business as we know it? Methods of acquiring new customers will never be the same again, and the whole ad world will necessarily change. Check out IBM’s “The end of advertising as we know it”. They paint a very interesting picture of the future.

Q: How have you funded the company so far?

I have personally funded the company to the tune of about $2.5m.

Q: You’ve spent a lot of time refining the technology before launching. What did you learn during the "beta" period?

We’ve accepted that we’re doing something completely unique; there is no pre-planned path to success.  We have to constantly analyze how the environment is changing, and adapt to shifts extremely rapidly.  We also can’t always predict the source of bottlenecks or stability issues.  Even with the best planning, we encounter unique challenges that require our engineers to be highly creative and nimble in their approach.

I’ve also personally accepted that consumer behavior is extremely difficult to predict.  We have to constantly try new approaches in order to improve results for our clients.

Q: What can we expect to see in the future from ADRevolution?

Two things:

1. We will grow the marketplace by adding new buyers (advertisers) and sellers (publishers/distributors) at a constantly increasing rate.
2. We will continually improve the technology, thus the revenue results derived for our clients.

In the short term stay tuned for an announcement regarding a deal we just signed with one of the largest online advertising companies in the world.  It’s been pretty exciting around here.

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