Walmart pushed a news release across the wire yesterday announcing the launch of customer reviews and ratings on it’s website. What it didn’t announce was that Bazaarvoice is the technology behind that capability. Back in May we wrote about Bazaarvoice achieving profitability. Now WalMart joins the customer list along with most of the countries biggest e-commerce sites like Petsmart, HP, Sears, Home Depot, and CDW.

Andy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of the book "Word of Mouth Marketing: How Smart Companies Get People Talking" hails it as a landmark for WOMMA when he blogged about it here yesterday. He says QVC.com is getting over 2,000 reviews each day. With the reach of WalMart, they are likely to see 10x that volume.

Now it’s time to go do an online review of that new Dell I just bought at WalMart.

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