There is a nice story in the Austin Business Journal today about Boundless Network. They announced an additional $4M in capital from existing investors Silverton Partners (Bill Woods investment company) and Austin Ventures. This brings the total investment to $8M.

Boundless is bringing technology and infrastructure to a typically fax based business to enable professionals in the promotional products business to be more effective. I would equate the business model to being like the Mary Kay, Excel Telecom, or Herbalife of the promotional products businesses (promotional products are the branded polo shirts, pens, koosh balls, and trinkets).

Venture investors like to throw good new money and good and growing things, so this can only be a sign that the capital will be used to continue to growh the business. Just a few days ago I wrote about BazaarVoice turning the corner of profitability after just 17 months with $4M. Now these are two very different businesses with different investment models and capital requirements, but hopefully it gives you some perspective on the accomplishments of BazaarVoice.

In the long run if Boundless can be a major player in a $19B market by having a better supply chain, and giving their associates better tools and technology there will be no limit to the upside of this businesses.

*In the interest of full disclosure, several Boundless Network executives and investors are personal friends.

Sphere: Related Content

Filed under: News